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6 Super Effective Infographics to Inspire the Bored Content Marketer

If I’m being honest, I’m pretty sick of the word infographic. It’s become an overused medium, so many of them feel lazy and bland.

BUT

There are also some pretty great ones out there, ones that inspire me, capture my attention (and actually hold it long enough for me to learn something).

Here are 5 of my favorite infographics that made me take a closer look…

1. Your Brain on Money – by Payoff

The illustrations and color palette are unique but familiar, the timeline format is a great story for an infographic medium. I love how it so effortlessly dives into the service, starting a conversation and driving me to their site.

 

the-relationship-between-money-and-your-brain-infographic

2. Huffpost x Tropicana x smoothie – by Maïté Franchi

Again, the illustration is the star of this piece, but this time less is more. I love how the minimalism of the text and the soft tones of the background let the artful ingredients make your mouth water. Abstract and yet also quite detailed, this infographic is definitely fresh.

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3. 6 Principles of Design – Folo Design

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4. Marketing Team Essentials: 10 Must-Have Roles For Your Dream Team – Vitamin T

This one is pretty long but that’s okay. It works because it forces you to focus on one bite of information at a time, literally pushing the rest off screen. It’s clean, it’s informative, and the copy isn’t dry. That last one is important because writers often think that a professional and wise voice means that the copy shouldn’t be relatable and fun to read.

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5. Biggest Content Marketing Mistakes According to Your Audience – SEO1click

The layout of this piece is ideal because it intentionally leads your eye down a certain path, making it easy to follow and thus easy to consume. Not to mention, there’s some pretty good advice in there that’s insightful and straight forward.

content-marketing-mistakes-infographic

6. UI vs. UX – Sheana Brown

Short, sweet, and to the point – when it comes to infographics less is often more because readability is the number one goal. This infographic poses a question (with good keywords that probably have a high search volume), answers it well, and has good balance between icons and text.

UI versus UX - what's the difference

 

(Avoiding) Paralysis By Analysis

Have you ever heard the term “paralysis by analysis”?

I hadn’t until a few months ago, but I find it applies to so many aspects of my life. Whether it’s deciding which CRM software my company should commit to, or deciding whether or not to text that guy I like, making a decision in the face of uncertainty can be stressful and sometimes it’s easier to hide behind my own questions. 

I used to think that gathering as much information as possible before making a decision meant that it would be easier to make a choice. And sometimes it does.

Often I get caught up in the question by asking myself too many “what if” questions and I end up getting further and further away from making a final choice.

But there comes a point when I need to step back, look at the big picture, and pull the trigger. Since I’ve been aware of this weakness, I’ve become much better at quieting those doubts and focusing in on key elements surrounding the decision.

Freeing myself from my self-induced paralysis is still very much a work in progress, but I found this Medium article (originally published by Dr. Travis Bradberry) has some pretty great advice when it comes to making decisions in the face of uncertainty.

 

Learning to code (5 years after signing up for Codecademy)

I didn’t believe my older friends when they used to tell me this, but now I think it’s true: actively learning and studying is way more enjoyable post-grad.

Learning for the sake of learning completely different feeling than learning to pass a class, chipping away at a degree by cramming for exams and bullshitting group projects.

Way back in 2012 I had a thought that I imagine a lot of bright-eyed college freshman have: “I’ll teach myself how to code. How hard could it be?”

I signed up for Codecademy. Feelin good.

Did one HTML lesson. Crushed it.

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And then I didn’t do another one until this year.

I completely lost momentum and gave up before I even started.

I spent my time binge watching Homeland and The West Wing instead, working just hard enough to make Dean’s List, and eventually forgetting all about my half-baked plan to become the next Mr. Robot.

But here we are, 5 years later, and I’m back doing that same first lesson in HTML. It feels different now. This time I’m sitting in my cubicle instead of behind my laptop in the dining hall. This time I want to learn because it will help me do my job better. Because I want to be literate, not a glorified TV watcher. I want to make Alan Kay proud.

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Stay tuned for more updates on my inevitable frustration with coding due to a deep seated aversion details and basic math. 

Very informative and original first blog post

Unless you came here to look at my resume, I don’t have much else to offer (yet!). But here are some of my favorite sites and blogs that might float your goat until I get my act together:

IDEO blog – The Octopus

Why? Because this to-do list actually works so I trust them with my life now.

Seth Godin – Seth’s Blog

Why? The real question is why aren’t you reading this already?

Fast Company – Ideas

Why? Because it’s a business magazine that never takes itself too seriously.

Alex Mathers – Blog

Why? Because he’s a pretty creative guy and a darn good writer.