Marketing Specialist at The Fredericks Company
September 2016 – present
As the inbound marketing strategist and senior content creator, I take on the exciting challenge of managing the branding and communications content of two very different product lines with their own unique target audiences. Rather than spouting action items, I strive to start conversations via written, video, and infographic content across our website and blog, social media channels, and direct emails.
Being the only marketer surrounded by a sea of engineers, I not only taught myself the technical ins and outs of the products, but also became proficient in WordPress, Adobe Illustrator, Photoshop and Premiere Pro, Constant Contact, Hootsuite, Google AdWords, and optimizing LinkedIn Sponsored Content.
Project Manager at Fusion Design Studio
January 2016 – May 2016
At Lehigh’s student design studio, I managed several teams of up to ten designers and oversaw the design of various branding projects for real clients. I was also responsible for managing client relations and marketing the agency.
Marketing and Events Intern at Philadelphia magazine
May 2015 – August 2015
I assisted the marketing team with the planning and execution of Philadelphia magazine events such as Best of Philly and the Uncorked Wine and Food Festival. Created promotional materials, signage, organized collateral, etc. I was responsible for updating Philadelphia magazine’s multiple social media fan pages and Twitter accounts daily as well as preparing media kits for Philadelphia magazine advertising sales representatives.
Brand Ambassador at Uber
May 2014 – May 2015
As summer intern in their Philadelphia headquarters, I worked on person-to-person marketing strategies and both planned and executed targeted events that strengthened my communication and sales skills.
College of Business and Economics Lehigh University
Bachelor of Science, Marketing, 2016
University of California, Davis
SEO Specialization, 2018 (expected)
William Penn Charter School